Due to the massive exposure post-superbowl (525M earned media impressions from the image alone– 5X the number of people who tuned-in to watch the game), thisĬampaign was a huge success. The “OREO Blackout Tweet” was praised as a major achievement in real-time ![]() The OREO Blackout Tweet by 360i & OREO for Mondelēz International/ OREO Waters, boosting male buyer sales in the process.Īffiliated Agency: Deutsch LA (creative), Edelman (PR), Discovery ChannelĬredits: David Fasola, MediaCom, Managing Partner Adam Pincus, MediaCom, Director/Mediacom Beyond Advertising Sean Williamson, MediaCom, Communications Planning Director Justin Osborne, Volkswagen, Gm/Marketing Communications Matt Ian, Deutsch, Group Creative Director Michael Kadin, Deutsch, Group Creative Director Jerome Austria, Deutsch, Group Creative Director Kevin McCarthy, Discovery Channel, Director/Discovery Solutions Stacy Tobin, Discovery Channel, Account Executive Joanne Diaz, MediaCom, Senior Partner/Associate Director Scott Felenstein, Discovery Channel, Executive Vice President/Discovery Ad Sales Alex Milwee, Edelman, Senior Account Supervisor Mark Lewis, Discovery Channel, Director/Discovery Ad Sales Marketing Scott Clark, Deutsch, Creative Director Amanda Doyle, Deutsch, Assistant Account Executive Read More This ‘shark observation cage’ and perfect replica of the iconic car was dropped into shark-infested ![]() For the spot, which airedĭuring Discovery Channel’s “Shark Week,” Volkswagen created a fully-operational underwater Beetle. The result, “Beetle Shark Cage,” a TV spot that put the Beetle in a place many guys wish they could be (maybe once)… swimming with the sharks. MediaCom partnered with Volkswagen to prove that the Volkswagenīug isn’t just for girls. The Beetle Shark Cage by MediaCom for Volkswagen Beetle
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